AI-Driven Agriculture Marketplaces Digitalizing Farm to Retail Supply Chains in UK

Abstract

The fast digitization of the agriculture industry is changing the dynamics of the farm-to-retail supply chain, and Artificial Intelligence (AI) has become a driver of efficiency, visibility in the process and sustainability. This paper investigates the emergence of AI-driven agricultural marketplaces in the United Kingdom and how predictive analytics, dynamic pricing, automated quality scoring and intelligent logistics are changing agrifood traditional value chains. Using recent case studies, regulatory considerations, and the regulatory drivers of adoption, the researchers detail how online platforms increase the connectivity between farmers and retailers and help them to avoid food wastage, better price realizations, and create resilience when faced with supply shocks. The most significant disadvantages, including data governance, interoperability, shortage of digital skills, and trust-related issues are also highlighted. The paper makes contributions to the current debates about the digitalisation of agriculture by putting forward a UK-specific lens to the topic of the integration of AI-enabled marketplaces into farm-to-retail supply chains, providing implications to policymakers, practitioners, and researchers.